Companies could support a transition towards consistency by:
* Publishing any information that they give to one provider to the market as a whole (… and arguably they should do this any way)
* Selecting and reporting data based on the quality of match with their business activities - rather than based on what the analyst asks for (… and refusing to respond in other formats)
* Challenging the false assumption that data comparability between companies is either possible or desirable (see Nothing compares to you )