Identifying the highest priority investors and analysts is an essential part of any sustainable investor communications exercise. It maximises the efficiency and effectiveness of the process.
Action Plan Points: [I100] Identify sustainability interest levels at key investors
[I200] Identify influential SRI/ESG research providers
[I300] Create register of investors with SRI/ESG interest
[I400] Develop process to record contact with ESG/SRI investors
[I500] Commission sustainability-focused investor perception study