This 'rule of thumb' is breaking down, however, such that it is now more accurate to reflect on rapid and sustained interest across the world. Details of interest levels and strategies deployed in different markets can be found in the bi-annual Global Sustainable Investment Review and in the PRI Annual Report

Between 2016 to 2018, the fastest growing region for responsible investment has been Japan, followed by Australia/New Zealand and Canada. These were also the three fastest growing regions in the previous two-year period. The largest three regions— based on the value of their sustainable investing assets—were Europe, the United States and Japan.